kent cigarettes micronite filter asbestos cigarettes, introduced in 1952 by the P. Lorillard Company, utilized a “Micronite” made primarily of crocidolite (blue asbestos), one of the most dangerous forms of the mineral. This marketing as Innovation Isn't Always the Answer

Innovation Isn't Always the Answer Kent Micronite Asbestos Cigarette Filter Detail Detail v Flickr Kent Cigarette Asbestos Filter Medical "Endorsement" Ad Flickr In the early 1950s, as medical research began linking cigarettes to lung cancer, tobacco companies scrambled to reassure the public. Kent Cigarettes, a brand owned by Lorillard, introduced its so called Micronite Filter

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